Source Article Details

APA Citation:   Celsi, Richard L; Rose, Randall L; Leigh, Thomas W. (1993). An exploration of high-risk leisure consumption through skydiving. Journal of Consumer Research. Vol 20(1).

Abstract:
Used a sociocultural approach to explore voluntary high-risk (HR) consumption by examining the dynamics of individuals' motives, risk perceptions, and benefit/cost outcomes of participation in HR leisure activities such as skydiving, climbing, and parachuting. An ethnography of a skydiving subculture provided the primary empirical data. An extended dramatic model is proposed that explains both macroenvironmental and inter- and intrapersonal influences and motives for HR consumption. Findings indicate (1) an evolution of motives that explains initial and continuing participation in HR activities and (2) a coinciding evolution of risk acculturation that leads to the normalization of risk.

Keywords:   subculture & motives & risk perceptions & benefit & cost outcomes of participation in skydiving & parachuting & other high risk leisure activities